2026 | Professional

French Fashion Awards Platinum Winner

CAMEL YunShan Gen-3 Ultra

Entrant

Camel (China) Outdoor Products Co., Ltd

Category

Footwear - Hiking Shoes

Client's Name

CAMEL

Country / Region

China

This hiking shoe ingeniously blends street style with outdoor performance, effortlessly adapting to various scenarios including commuting, camping, and hiking.
This shoe introduces a bold aesthetic upgrade. Its overall silhouette draws inspiration from the layered, deconstructed lines of Y2K dad shoes, featuring fluid, intersecting 3D supportive overlays reminiscent of a flowing mechanical skeleton. The result is a futuristic, high-tech look with a dynamic rhythm. Rejecting monotonous monochromatic color schemes, the product employs a color palette derived from desert dunes and Gobi rocks. Desert yellow serves as the primary color, accented with rock brown, leading to a highly recognizable warm-cold contrast while ensuring outstanding stain resistance. In terms of material selection, the shoe combines bright yellow breathable mesh, brown suede, wear-resistant rubber, and rigid, glossy TPU, perfectly balancing practical functionality with rugged techwear aesthetics.
Compared to its predecessor, this product achieves optimizations across multiple dimensions. Taking into account the force distribution and movement patterns of the foot during walking, it utilizes a dual-layer sole (a lightweight, cushioning midsole + a serrated rubber outsole) and an X-shaped rock plate. This provides targeted support and traction during lateral movements, flexing, and ascending or descending slopes, comprehensively elevating athletic stability and comfort. Moreover, crucial areas of the upper are reinforced with a blend of microfiber leather and abrasion-resistant mesh, significantly boosting tear resistance. A widened anti-collision toe cap effectively protects toes from impacts when navigating gravelly trails. In addition, a speckled, extra-thick anti-slip round lace, coupled with multi-position eyelets, allows for flexible tightness adjustment to accommodate different instep heights.

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